Luminate App
Brief
Luminate is an experience curated through customizable music and voice combinations to enhance the meditational listening experience. The application covers the writing of Ellen White, an American women author who rehearsed the bible scriptures. Luminate is designed to provide a memorable experience through voices and music that will lift our spirits. The idea behind Luminate is to give Ellen White’s writing the best audio experience and to create an audio experience worthy of her thoughts.
Challenge
Nevertheless, Ellen G. White's books are too heavy and are not possible to carry around. And, while her writings are available as e-books and pdfs, finding time to read all of that lengthy content in our chaotic world can be difficult. But perhaps we can listen to them on a commute or while waiting in the airport, right? Yet, the audio experiences that are already available make this option either limited to one voice or accent that appeals to some but not all or just downright boring. Also, there is no engaging music to keep it more interesting because the majority of podcast listeners prefer subtle music in the background.
Discovery
The main objective was to create a feeling of trust and achieve a better audio experience. Visual identity systems help businesses solve problems. Our key objectives for the branding were:
- Support Luminates' mission through its visual identity.
- Gain the trust of completely new users.
- Make sure our brand identity is unique.
- Create adequate, unique, pleasant, and easy-to-blend elements.
- Reduce costs and save time for future product launches.
- Prepare product assets (illustration, web, mobile, print, and physical) for a wide range of usages.
design
We studied extensively before opting for a lower color choice, considering brand fit, cultural compatibility, and color psychology, as well as the emotional impact. Also from our use research, it came to know that the majority of user groups are using devotional content during evening or early in the morning so dark mode was a good solution for consuming less energy and keeping the ambiance mode of the whole application. Also, light text on a dark background is easier to read on the screen.
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Phone
+1 (530) 431 2080
hello@thisiskreative.io
Studio
This is Kreative
101 W McKnight Way, Ste B 1002Grass Valley, CA 95949
Marketing
what we ship
Creatives
Podcasts, videos, social — the kind that earn attention and keep it. We handle every step: concept, camera, cut, caption.
what we ship
- Podcast production (start to publish)
- Video & post-production
- Organic social strategy & content
- Brand identity & design systems
- Graphic design
Technology
We design and build digital products end to end — strategy, UX, UI, dev. All under one roof. No handoffs. No "that's not our job."
what we ship
- Websites & landing pages
- Mobile Apps (iOS + Android)
- E-commerce
- Custom platforms & dashboards
- UX Strategy and UI Systems
